Are your email campaigns mobile friendly?
Mobile email usage is growing at a healthy rate and accessing email is now the #1 activity on mobiles. A few stats to whet the appetite: Return Path’s latest mobile study found that nearly 50% of all...
View ArticleHow to create a frictionless checkout
You’ve heard the predictions, ‘60% of US retail sales will involve web by 2017’ and ‘mobile traffic is set to overtake desktop in 2015’. But how do you turn these predictions into conversions? Working...
View Article4 reasons to check if Mickey Mouse’s email is valid
There’s something about a form requesting email addresses that inspires mistrust and creativity in some users. If someone is keen to protect their inbox from your marketing activities then it’s pretty...
View ArticleHow to get the most from Google’s new email targeted ads
Google’s latest fanfare revealed a new advertising advertising feature, “Customer Match” – big news for marketers who can now reach out to customers identified by email address through pay-per-click...
View ArticleMistakes you’re probably making with email validation
An email address is one of the most important pieces of customer data and yet for some reason it seldom gets the attention it deserves. A number of well-known websites are making basic fundamental...
View ArticlePCA Predict’s Phone Validation Saves Intelliflo Time and Money
Intelliflo provides software for clients in the financial services sector to help them to become lean, efficient and manage risks more effectively and ultimately build better businesses. As part of...
View ArticleHow to boost ROI with cart abandonment emails
Although HubSpot estimate average cart abandonment rates at a massive 67.4%, it doesn’t mean those sales are lost forever. Cart abandonment emails not only help to entice customers back to your page,...
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